Outdoor Laser Tag Show 2012
Airport: Fly to Mitchel Field in Milwaukee
Update: To keep everything uniform and simple we have moved everything to the Wyndham Hotel directly next to General Mitchel Field. They have full facilities, restaurant and bar. We have booked conference space and a room rate without having to book a huge block. The Rate to stay at the Wyndham is 69.00 plus tax Ask to book the "Laser Tag Show Rate"
They have given us a block of rooms that must be reserved by the 18th of January. Rooms will still be available at that rate just you would be guaranteed a room based on availiblity if you miss that deadline.
Website: http://www.wyndham.com/hotels/MKEAP/main.wnt
Course Offerings and Presenter or Moderator
2012 Conference Agenda
January 24th – January 27th
Online Booking – Rob Weinsten
Online
booking is critical for any entertainment business. Rob is the owner
of a rental company providing inflatables, party equipment and more, but
quickly found the need to develop his own reservation system. Rob will
share his experience with online reservations and the changes in the
industry.
Insurance State of the Industry
Running
a business without a liability policy isn't smart. A quick overview of
the industry standards, requirements and average costs. Also good and
bad stories.
Social Media – Brook Ballard
Advertising
and touching today's customers is a lot more complicated than just
handing out business cards. Brook owns Trainertainment and specializes
in Social Media marketing. Get to your customers through their own
friends recommendations!
Future Gear Development – Moderator: Derek Petit
The
lasertag industry is changing and evolving just like ever thing else.
New systems, software updates, latest electronics. Derek will be
leading the discussion on industry trends and upcoming changes to the
lasertag market. Stay in touch and be ready for what is coming!
Mobile Obstacles (To set up or not to set up) – Moderator Robert Peppard
The
mobile business is growing around the country. Even set locations are
discovering that a mobile business reaching customers they wouldn't
normally get. How complicated to you want your mobile business to be?
Should I set up inflatables, non-inflatables, barriers, lawn chairs?
Robert will be leading the discussions and lessons learned and newer
options that are out there.
Auditions – Brook Ballard
Interviewing
new employees (or contractors) is simple. Ask them an off the wall
question and see how they react.... Well, that is the old style.
Auditions allows you to get to know the applicants and how they would
behave when they are working the job rather than sitting in a formal
interview. Brook brings great techniques for finding your next great
staff member.
Marketing Show and Tell – Brad Alt
Bring
your latest marketing tool and share it with the team. Brad will lead
the discussion to help create thought and trade experiences on the
greatest marketing tools that field owners have.
“If I only knew now...” Open Room discussion – Moderator Robert Peppard
Trade
horror stories and great lessons learned from the operators that have
been doing it. Robert will guide the discussions from the great laughs
to the hard financial lessons learned!
Mobile Missions – Moderator John Pittman
Just
give them a gun and let them shoot! Maybe not. John will lead the
discussions on missions that work and don't work. How to utilize your
events time with different missions based on group size and age.
Pricing and Profitability Panel – Moderator Derek Petit
Don't
guess at what your pricing should be. Listen to other field owners
discuss the models for creating pricing and the logic behind ensuring
your business is profitable. Derek leads the discussion with the field
owners on ways to determine the best pricing and how to improve your
bottom line.
Other Activities to Add Revenue – Jason Bock
Adding
a jumper, dogtag machine, even a zip line? As your business grows, you
need to grow your activities to ensure customers keep coming back.
Jason leads our discussion on other ways to get profits from your
lasertag business.
Team Building – Jason Bock
Birthday
parties are great, but Team Building is enormous! Lasertag is perfect
for a team building option for your local businesses. Jason presents
his experience on leading Team Building programs for lasertag that are
fun, exciting... and make money!
Group Purchasing -
Common
items for our business are purchased by each of us individually. Let's
put our list together in a co-op program and buy in larger bulks for
greater discounts.
Back of the House Technology Automation Show and Tell – Moderator John Pittman
Make
your business look big on a shoe string budget. Business field owners
discuss how their business runs and how they save money doing it.
Birthday University – Frank Price
Throwing
a birthday party seems like an easy concept, but can get out of hand
quickly. Mom's have specific expectations, and kids just want to have
fun! Frank provides great steps to impress the parents and give the
kids a party that they will brag about.
Friday Course Schedule for Frank Price
Adventure Sports HQ - Outdoor Laser Tag Conference Presentation
Milwaukee WI
Friday January 27th 8:30am-4:30pm
FL Price 1 day presentation
Laser tag parties and team building events to a whole new level.
Part I The Business of Profitable Laser Parties & Teambuilding events
Part II Setting the stage for the highest level of economic value.
Cost $69
http://www.adventuresportshq.com/outdoor-laser-tag-show-2012/
(email Dereck.adventuresports@gmail.com to hold spot, register & pay on tues at door with Adventure Sports HQ www.adventuresportshq.com )
Part I The Business of Profitable Laser Parties & Teambuilding events
Don't be average. When you first open or are still a scarce service, it's easy to attract customers and keep them coming back for more. But what do you do after the newness wears off, competition opens or your concept becomes stale. Learn how to design your parties and team building events for long term profit from the start, price and package correctly, create and deliver value.
Birthday parties and teambuilding events will be a huge chunk of your profitability. You don't always have to be the first, but you always have to be unique ... unique in the way you "DO" business. This half day session will teach you how to maintain your market share and crush any future competition by the way you "do" parties and teambuilding events.
The Business of Profitable Laser Parties & Team Building Events
(8:30am0inoon)
· Party / Team building concepts
o It's easy to copy
o Differentiate by the way you do business
o Understanding unique
· Building value
o Give "em" what they want - a memorable experience, time, convenience
o Don't give "em" what they hope to avoid - eliminate frustration
· Pricing / packaging
o Start out right or restructure for profit
o Add-ons
· Delivering what you promise
o Best Flow and delivery
o Unique ideas for parties and team building events
Part II
Setting the stage for the highest level of economic value. (1pm - 4pm)
This session is for indoor / outdoor locations, veterans looking for the next step to evolve or new starts looking to come out of the gate at the highest level of economic value. It's a sure fire way to make yourself unique and bulletproof against new competition. Each visit becomes an adventure with an interactive virtual "Live the Game" experience. This advanced tactics workshop will teach attendees how to, as well as facilitate them through an interactive process to fully understand the concepts of developing more in the future. All will leave with usable examples of new scenario games, character development and how to make the experience come alive, as well as how duplicate the process within their own businesses when they get back.
Part II Setting the stage for the highest level of economic value.
· The Power of Unique
o The Ultimate economic value
o Charge more!
· Producing a Show
o Scripting, Story line, jokes and language
o Setting the stage - "sensenating" the environment
§ 5 "cents" - special effects - indoor or mobile
· Scenario - Mission development
o Scenario roundtable
· Character Development
o Character roundtable
Its that time again!! 2012 Outdoor Laser Tag Field Operators Show in Milwaukee, Wisconsin
When: Tuesday-Friday January 24-26 Clarification: Officially starts at 9am on Tuesday the 24th of January and goes through Thursday the 26th of January with a Birthday University Class day(Highly Recommended) of Friday January 27th and an operational overview Friday Night at CMP Tactical.
Where: Wyndham Milwaukee (http://www.wyndham.com/hotels/MKEAP/main.wnt) at Mitchell Field and CMP Indoor Tactical Laser tag
Cost is $150.00 per field for show attendance.
Outdoor Laser Tag Field Operators Show Headline Speaker: Brooke Ballard
Topics:
- Advanced Mission Development & Play
- Full in depth analysis of Indoor Laser Tag and Paintball and how it effects our industry
- Forming or joining a Group Purchasing Organization to minimize costs and maximize buying power
- Comparing Online Booking Systems and having several online companies in attendance to answer questions about there product.
- Insurance: How much and who, What kind of insurance needs to be included and how much?
- Outdoor and Indoor Laser Tag Central Booking Service for all field operators to use
- One stop shopping for Marketing Systems, brochures, card and materials
- Pricing Tactics for Indoor, Outdoor and Mobile Laser tag
- How to get the summer camp market
- After Proms and Graduation parties secrets for success!
- Field Development and Design
- Dealing with City Planning and Permits
- Over 10 hours Play time and missions at CMP Milwaukee
- Countless Round Table and Open discussions
- Whats for dinner?
Optional Classes
- Birthday University hosted by Frank Price: A must attend workshop if your new to the industry $69.00
- Event Rental Systems: Online Booking Do's and Don't by Rob Weinstein of ERS Free
Panel Speakers and Presenters
- Robert Peppard: Combat Sports Outdoor Laser Tag
- John Pittman: Battlefield Houston Mobile Laser Tag
- Miles Iverson: CMP Milwuakee Tactical Laser Tag
- Brad Alt: Equinox Laser Tag
- Jason Bock: Mad Matt's Entertainment: (formerly employed by Laser Tron)
- Travis Fink of Modern Missions Laser Tag
- Derek Petit: Adventure Sports HQ Laser tag Equipment
- ILTA: Indoor Laser Tag Association
To RSVP please call 855-824-8422 and dial Derek Petit's extension
Commercial Laser Tag Photography CO-OP
We are hiring one of the best photography firms in Wisconsin to come out and take pictures of you and your equipment in all types of poses, backdrops and action.
Cost: Co-op is a shared program. Total cost divided evenly among the field owners. Private cameras and pictures will not be allowed.
What to bring: Logos of all types shapes and sizes, props, equipment and you.
We will be having actors and models of all age ranges and sexes for the product shots.
All pictures will be watermarked with the Outdoor Laser Tag Association so any attendee can use them. Individual logo shots will be watermarked with your logo for you. The planed time for the photo shoot will we Tuesday at 12 pm.
Brooke graduated with distinction and honors from Penn State University where she completed her BA in Communication and a minor in English. As an honors student she completed thesis work, which focused on communication messaging though social-media forums. Her past work experience includes a position with the Cystic Fibrosis Foundation as the Director of Special Events where through marketing and communication talents, she helped raise millions of dollars used to fund life-saving research for cystic fibrosis.
Tired of an applicant who interviews well but doesn’t work at all?! Find out if your potential hire is a people person before you hire them. You are in the Entertainment Industry and you need to hire performers! The only thing separating YOU from your competition is your people. This experience-based training will give you the opportunity to participate in a live audition, and when it's over, you’ll have everything you need to go home and hold your first hiring audition.
The most common misstep businesses make with social media is
lack of strategy or using a traditional marketing strategy. Hard sells and
marketing messages do not work; a peer-to-peer or “people-to-people” network is
needed for a true return on investment. By using case studies from her thesis
work on Content Messaging through Facebook, as well as real world client
successes, Brooke Ballard will show you how create a strategy for a large,
loyal and lucrative following on your social sites. Get tips on managing your
time, monitoring brand awareness, getting real-time alerts and updates and
other no-cost initiatives to implement. Summed up in one statement: Learn why
social media is about the conversation, not the campaign.
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Conference Fees
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$0.50
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